Apparently it's harder than I thought to be original.

Effektive is an independent design agency based in Glasgow, Scotland.

Many of you will know my stance against spec work, but it's rare when my opinion of the practice falls to an all-time low. That's what happened today.

A downturn can represent an opportune time to rebrand. In a time of turmoil, companies find themselves rethinking their customer base, their lines of business, their very identity. Some retreat to focus on their core competencies; others look to expand by snapping up troubled competitors.

I'm giving away 10 free entries to the 89th ADC Awards. That's up to ,000 worth, depending on your entry category. Read on for more info about the awards and for details on how to enter the draw.